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Soccer Post of Franklin Lakes Shares Tips on Buying the Right Cleats


Franklin Lakes, NJ (PRWEB) February 26, 2014

Sixteen years ago, the Brazilian superstar Ronaldo signed a shoe deal with Nike. He was asked what sort of soccer cleat he would like to wear. He told them he wanted a running shoe that he could play soccer in. This lead to the first incarnation of the Mercurial Vapor, and was responsible for the vast array of colors and designs seen on the soccer specialty store shoe wall today. So what’s best for me?

The first wave of new colors and designs will start rolling out on March 1st.

Since the release of the first Vapor, other manufacturers have fallen in line with their own offering. Most notably, and the Vapor’s closest rival, is the Adidas F50, worn by Lionel Messi. So the world’s two top players wear the two most innovative shoes. Real Madrid’s Ronaldo wearing the Vapor and Messi in the F50. Both lightweight (7 oz’s or less) and both very bright and colorful. Nike also signed the Brazilian Neymar to wear its new Hypervenom line, another lightweight shoe, also very colorful and equipped with ball interaction technologies on the upper. Each of these players will have their own personal color, exclusively worn “on field’ by them, although they will, of course, be available to the general public.

So what are the advantages and disadvantages of wearing these designs? The average age group of the customer purchasing soccer cleats is between 11 and 20. And it’s usually Mom or Dad picking up the tab. The final decision is invariably based on the customers favorite player. A Ronaldo fan would wear Vapors, Neymar Hypervenoms and Messi F50′s, but this doesn’t mean you’re buying the correct shoe for the correct foot. These cleats are certainly lightweight and wearing them certainly gives the feeling of increased straight line speed. The downside of a lightweight shoe is you certainly feel it when the opponent’s stud stamps on the top of your foot, raising concerns for the players welfare from a parents prospective. There’s also the danger that the shape of the last* of the shoe doesn’t match the shape of the foot. But these criteria can often take a back seat to the fact that the buyer wants what their heroes wear and give up on a few practicalities, convincing mom and dad that they’re perfectly fine, but with a real risk of blisters in their future.

Nike, Adidas and the other manufacturers offer a choice of styles to give the buyer the opportunity to find the shoe that’s right for them. You should be able to get a pair that won’t cripple you after three outings. The market is awash with designs, colors and technologies that suit every kind of foot. Nearly all of them available in a myriad of colors. And they’re available a several different price points to suit every budget.

Parents often lament the fact that when they played there was a similar choice as offered by Henry Ford’s Model T. Any color you like as long as it’s black.

The solution is simple. Take a trip to your local soccer specialty store and spend some time with them trying on shoes and finding which one fits correctly. Leather, synthetic or lightweight. Power and swerve technologies or a more traditional vamp. (Don’t get me started on blade or round studs!). There is something to suit everyone.

Buying cleats on the internet can be a bit of a risk as you won’t have the opportunity to walk around in them before you make your decision. Let the local experts help out.

But remember, with all the colors and technologies available today, the most popular shoe for the last thirty-five years has been the Adidas Copa Mundial. Kangeroo leather, and black and white.

The German National team is the last federation to insist that their players wear Adidas shoes. This means that a German player with a nike contract had to wear Adidas shoes while representing his county. The one shoe that they all picked to wear? The Copa Mundial.

*A last is a mechanical form that has a shape similar to that of a human foot. It is used by shoemakers and cordwainers in the manufacture and repair of shoes.







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What’s an empire waist wedding dress?

When shopping for a wedding dress, you may come across some terminology. Recently,
a question was posed from a customer of UWDress.com: what is an empire waist?

When a dress is listed as having an empire waist, it means that the dress has a fitted bodice
ending just below the bust, giving a high-waisted appearance, and a gathered skirt which is
long and loosely fitting but skims the body. A less common term, the style was also known as
an “impure waist” possibly due to the fact that it hid the wearers actual waistline.

The empire dress can enhance a smaller bust and can also give an illusion of a longer body, so
it’s best on slender-on-top or petite figures. It also camouflages a bottom-heavy figure or thick
waist, so the outline is especially flattering to pear shapes wishing to disguise the stomach area
or emphasize the bust. Since it embodies so many benefits, this 200-year-old dress style keeps its
popularity today.

While the empire style comes into fashion in the late eighteenth century, here the word empire
refers to the period of the first French empire; Napoleon’s first Empress Josephine frequently
wore the empire waist style of dress, and contributed to its popularity.

Originally, the empire waist dress consisted of a very low, square neckline, small cap sleeves,
and a high waist with the fabric of the dress gathered together under the bust with a decorative
ribbon or band. Nowadays, there are various variations of empire dresses for you to choose from,
Such as strapless, one-shoulder, straps, sweetheart, long sleeves, sleeveless and so on. This is a very
forgiving wedding dress shape, great for many body types.  It tends to flatter the Inverted Triangle,
the Apple, the Pear and the Hour Glass.

By the way, empire dresses are also a good choice for pregnant females if they don’t want to show
their continuously growing tummy.

Original link: http://www.uwdress.com/blog/what-s-an-empire-waist-wedding-dress/

Lighting Fixtures Manufacturing in Canada Industry Market Research Report Now Available from IBISWorld


New York, NY (PRWEB) April 18, 2014

The Lighting Fixtures Manufacturing industry took a beating during the recession. Revenue declined dramatically as the simultaneous collapse of the US and Canadian housing markets dried up demand for lighting fixtures. Canadian exports, which accounted for 31.4% of industry revenue in 2009, dropped by 8.4% due in large part to reduced demand from the United States, Canada’s primary trading partner. At the same time, Canadians at home turned to less expensive foreign imports in an attempt to save on lighting products during the recession. As a result, domestic manufacturers were squeezed as revenue fell by double digits for two consecutive years in 2009 and 2010.

According to IBISWorld Industry Analyst Will McKitterick, Prospects for the Lighting Fixtures Manufacturing industry have brightened since the economic recession. After a lull in business from downstream markets, demand for fixtures from new commercial and residential construction took off over the past five years. Wages rose and the unemployment rate dropped as the economy slowly returned to form, encouraging consumers to spend on lighting fixture renovation and refurbishment projects forestalled during the recession. Additionally, new government regulation banning the manufacture and import of new incandescent light bulbs helped increase demand for new energy efficient fixture technologies. However, while these factors have helped the Lighting Fixtures Manufacturing industry improve, the recession proved severe enough to cause the industry to decline somewhat over the past five years at an average annual rate of 0.1% to $ 1.2 billion over the period.

The future is bright for the Lighting Fixtures Manufacturing industry, says McKitterick. Downstream demand from domestic markets continues to grow just as foreign demand for lighting fixtures picks up abroad. At the same time, the industry’s evolution over the next five years will be greatly affected by legislation enacted in 2012 banning the manufacture of incandescent light bulbs and fixtures. Demand for energy efficient fixtures is expected to increase dramatically during the period, allowing larger industry operators in particular to capitalize on sales of products used in retrofitting and renovation projects

For more information, visit IBISWorlds Lighting Fixtures Manufacturing in Canada industry report page.

Follow IBISWorld on Twitter: https://twitter.com/#!/IBISWorld

Friend IBISWorld on Facebook: http://www.facebook.com/pages/IBISWorld/121347533189

IBISWorld industry Report Key Topics

The Lighting Fixtures Manufacturing industry manufactures electric lighting fixtures, nonelectric lighting equipment, lighting fixture components and lampshades made of metal, paper or textiles. The industry excludes establishments that manufacture light bulbs and tubes, glass lighting fixtures, vehicular lighting equipment, current-carrying wiring devices and lampshades made of plastic.

Industry Performance

Executive Summary

Key External Drivers

Current Performance

Industry Outlook

Industry Life Cycle

Products & Markets

Supply Chain

Products & Services

Major Markets

Globalization & Trade

Business Locations

Competitive Landscape

Market Share Concentration

Key Success Factors

Cost Structure Benchmarks

Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data

Annual Change

Key Ratios

About IBISWorld Inc.

Recognized as the nations most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US and Canadian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.







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OSP Group Solidifies New Partnership With Dress for Success

New York, NY (PRWEB) April 09, 2014

OSP Group, the direct to consumer market leader in womens and mens plus-size apparel and home/lifestyle products, announced today that it has entered a formal partnership with Dress for Success

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Stephen Little & CLARO are Proud to Announce the 2nd Annual Swim Clinic, Just Add SWIM


Palm Desert, CA (PRWEB) April 10, 2014

Stephen Little, CEO of CLARO, established the Swim to Win Foundation in 2013, specifically to address the need for teaching all children about swimming and pool safety. As a USA Masters swimmer and past competitor, Steve is passionate about making the aquatic lifestyle fun and safe for everyone. This had never been accomplished before. We had Olympians from every Olympic games between 1976-2012 teaching thousands of children water safety. It was amazing and we cant wait to hold our second annual event this year on May 10th with even more Olympians joining in on the festivities, said Stephen Little.

Olympians slated to teach at this years event are Janet Evans, Rowdy Gaines, Jason Lezak, Aaron Peirsol, Chloe Sutton, Brian Goodell, Rada Owen and Kaitlin Sandeno. The Olympians will also be available throughout the day to sign autographs. Finally at the end of the day they will have an inaugural event, A DONOR and a CHAMPION where donors will race against legendary swimmers in a contest of speed and style to benefit swimming programs in the Coachella Valley. Activities begin at 9:00am on Saturday May 10th. Those interested in participation need to call and make arrangements to be included in this clinic.

In addition to organizing and coordinating the May event Just add SWIM, Steve Little and CLARO will donate one Learn to Swim Scholarship with every new pool maintenance contract between now and May 31, 2014. The scholarships will be given to children through local swim clubs and the Family YMCA of the Desert. I think it is important for businesses to give back. Join myself and CLARO and we can all help support swim safety programs, swimmers and healthy lifestyles, said Mr. Little.

The 2nd Annual Clinic, Just add SWIM, is being completely underwritten by the Swim to Win Foundation, City of Palm Desert, Family YMCA of the Desert and Stephen Little. For more information on the event, please visit http://www.swimtowin.org, or call Stephen Little at 760-341-3377.

About Claro

Claro is a Palm Desert full service pool company; founded in June of 2000 as Hire Standards, Their unwavering commitment to provide the best pool services in the industry is the cornerstone of their business. For more information, please contact Stephen Little at 760-341-3377, visit their website at http://www.claropools.com, or connect on Facebook and Twitter.

PR Contact: Tiffani Tendell

805.650.6121 x361

ttendell(at)starkartthenala(dot)com







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Black Friday, Cyber Monday Sales at Sports Fan Playground


Detroit, Michigan (PRWEB) November 29, 2013

The Sports Fan Playground announced that the store has began running extensive Black Friday & Cyber Monday sales on a variety of sporting good products across the store for the NFL, NHL, MLB, NCAA & NBA in its outlet store sections. The store will also have deals in electronics on LED TV sets, Xbox Live subscriptions, new games for the Xbox One & Playstation 4, as well as deals in jewelry, clothes, appliances & more.


The Sports Fan Playground currently has one of the largest online stores for authentic replica sports apparel for every college & pro team. Items in the sports sections for the various leagues are marked down up to 90% off of the retail price for hats, t-shirts, jackets, jerseys, posters, banners, blankets & a variety of items that help fans show their true colors. Top team apparel is available from the Green Bay Packers, Los Angeles Lakers, New York Yankees, Detroit Tigers, Alabama Crimson Tide, San Francisco 49ers, Miami Heat, Florida State Seminoles & many others. In each of the league sections, the store has a variety of sports memorabilia available at low prices including classic jerseys, signed helmets, shoes & thousands of other signed memorabilia.

The store also has a variety of electronics products available at low prices during the Black Friday & Cyber Monday sale. Electronics items available include new video games on sale for the Xbox One, Playstation 4, Playstation 3, Xbox 360, Playstation Vita & the Nintendo Wii U. The store currently has markdowns of up to 30% off on the new Call of Duty: Ghosts game, as well as Assassin’s Creed IV: Black Flag, NBA 2K14, Madden NFL 25, Grand Theft Auto V, FIFA 14, and many others.

For those that use the Xbox 360 or the new Xbox One, the store will offer the Xbox Live 12-month membership cards at 27% off of the retail price, down to $ 43.95 from $ 59.99. The Xbox Live subscription will be good with the new Xbox One console as well as the Xbox 360 system and allows gamers to connect to the internet & stream movies and TV shows with services such as Netflix & Hulu Plus, download music, chat with other gamers around the world while playing a game, connect to the Skype video messaging service, and watch live sports from ESPN, WWE, UFC & others.

Along with the video game products, the Sports Fan Playground has many LED TVs on sale up to 60% off of the retail price during the Black Friday, Cyber Monday sale. The store announced that it would have markdowns on Samsung TVs, Vizio TV systems, Sharp, Sony & Panasonic LCD & LED TV systems, with many of the products being the new Smart TVs, which allows users to connect to the internet directly from their television screens.

For the Black Friday & Cyber Monday sales, the Sports Fan Playground announced that it would expand its store to carry thousands of items outside of the company’s normal niches. One of the areas it has expanded to is clothing, jewelry, kitchen appliances & furniture.

The Sports Fan Playground has markdowns of up to 50% on a variety of men’s, women’s & baby clothes. The items marked down include jeans, dresses, suits, suit jackets, and more. In the furniture area, the Sports Fan Playground has markdowns up to 75% in home entertainment furniture systems, home office solutions, dining room furniture, bedroom furniture, as well as furniture warranties.

Regarding the expansion into jewelry products, the Sports Fan Playground has an extensive amount of fine & fashion jewelry for men & women that is marked down up to 90% off through the end of Monday. Jewelry pieces available include necklaces, engagement rings, wedding bands, earrings, anklets, & many more pieces that are available in silver, bronze, white gold, yellow gold & more.

One of the areas that the Sports Fan Playground have worked to build on is the inclusion of many home appliances. The Playground will offer many appliances, including refrigerators, microwave ovens, garbage disposals, vacuums, grills & more up to 80% off through the end of Cyber Monday. The small appliances available include the popular George Foreman Grill, along with blenders, deep fryers, bread machines & more. Many of the appliance products will be available for free shipping.

The latest addition to the Sports Fan Playground store is the inclusion of tools & other hardware supplies. The store has a variety of building supplies, power tools, storage solutions for the home or office, & kitchen fixtures, with items in all of the categories up to 80% off through the end of Cyber Monday.

For more information on the Sports Fan Playground, please visit the company store at shop.sportsfanplayground.com, or either one of the company blogs at sportsfanplayground.com, or the blog on WordPress.

About the Sports Fan Playground –

The Sports Fan Playground is a leading provider of sports apparel & accessories from all NFL, NHL, MLB, NCAA & NBA teams & players. The store also has a variety of equipment available for most sports as well as classic sports memorabilia available from the greats of professional & college sports.

The store also has the largest variety of electronic products available including TVs, tablets, notebook computers, netbooks, IT computer solutions, video games, DVDs & more.

During the store’s Black Friday & Cyber Monday sales, the store expanded inventory to other fields including appliances, jewelry, fashion & tools.







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Tips on choosing a club dress

Every woman needs a little black dress(short for LBD) . Why? The little black dress is timeless and eternally stylish. It can be styled to fit any occasion. Most importantly, it’s for ladies of all ages. No dress lavishes such florid compliments like the LBD, are you itching to get started to find one for yourself? No hurry! Finding the most flattering little black dress for your body type can be overwhelming but here are a few tips to help. Find your favorite LBD at UWDress.com.

If you want your dress to last for more than a season, then consider a classic knee-length hemline. 

If you want to wear it for many occasions, choose a style that doesn’t bare much skin.

If you have small shoulders and large hips, look for a fitted halter LBD or strapless silhouette. Avoid straight forms that will mark the hips.

If your shoulders and hips are of the same size, without a marked waist, choose a fluid straight form LBD. It will nicely follow your bodyline.

If you have large shoulders and small hips, stay away from a close collar LBD. You’ll prefer an open collar to erase your shoulders and emphasise on your neck and chest. Avoid necklaces and choose instead long chains.

If you have flabby arms, a sheer-sleeve LBD is a great way to get some sex appeal and still conceal arms.

If you are petite, a sheath LBD should be your go-to style. The clean, elongated shape creates a leaner appearance and an illusion of longer legs.

If you have a thick waist, go for a LBD with an empire or drop waistline.

If you have a slim waist, you can enhance it with a large belt.

If you have wide shoulders, opt for a LBD with an asymmetrical neckline, like a one-shoulder style.

If you have a large chest, you can choose a LBD with V-neck, square neck, wrap or portrait style. Look for fabrics that skim, but aren’t clingy or too stiff.

If you have a small chest, a LBD with sweetheart neck or V-neck would be a perfect choice.

By the way, the LBD is god’s gift to women with an apple-shaped body. The monochromatic color gives the illusion of length rather then width. Emphasize your great legs and draw attention away from your apple shape with a shorter version of the LBD.

Original link: http://www.uwdress.com/blog/little-black-dress-for-every-body-shape/

LED Lighting Clearance Sale Begins at LEDWaves.com


Brooklyn, NY (PRWEB) March 27, 2014

LED lighting supplier and manufacturer LED Waves has introduced a 50% discount on all items in their Clearance section. As this section covers a wide range of LED lights from small 12 volt replacement bulbs to outdoor building wall washers this clearance sale represents the companys largest sale ever, both in scope and in discounts per unit. The half-off promotion applies to already reduced LED lights, saving shoppers up to 72% off original prices.

LED Waves Clearance section is studded with name brand LEDs including Nichia and Cree. Characterized by high CRI (Color Rendering Index) and durability, these chips lend a superior quality to bulbs and fixtures sought after by lighting designers for jewelry cases and other upscale retail displays.

Notable sale items include the Mark II Dimmable LED Light Bulb, available in A15 (6 Watt replacement for 40 Watt incandescent) and A19 (60 Watt incandescent) sizes. The Mark II is made with a domed diffuser and Cree chips to mimic both the profile and the omnidirectional light quality of traditional Edison-style bulbs. As a small company, LED Waves is pleased to offer these items at prices competitive with big box stores.

LED Waves is clearing sale items out of their Brooklyn facility with the goal of growing their in-house R&D and manufacturing operations, which specializes more on sustainable LED replacements for halogen, fluorescent, metal halide, HID and other lighting technologies traditionally employed by the commercial and industrial sectors.

The company started shifting production stateside in 2011, launching several halogen replacement LED PAR lamps made in the USA. Since then LED Waves exclusive products have expanded to include fluorescent T8 replacement tubes, recessed light fixtures, a high bay, and a best-selling line of outdoor LED flood lights.

LED Waves clearance sale is scheduled to run through spring/summer 2014, though items are subject to availability. Sold out clearance items will not be restocked.







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Major Ceros Release Addresses Two New Trends in Content Marketing

New York, New York (PRWEB) October 14, 2013

Ceros today announced the release of Ceros 5.10, a major update to the cloud-based collaborative content marketing platform used by Moncler, Kering and many other leading brands.

The latest release enables licensees to collaborate in the creation of highly interactive, animated HTML5 experiences that work predictably across desktop, mobile and tablet devices without the need for coding. Learn more about the release here.

There are two undeniable trends in marketing content creation. One is remote collaboration. When a luxury clothing company publishes an online catalogue for example, resources are brought together based on expertise, not location. The best video team isnt always sitting in the same office as the group responsible for e-commerce. By fully utilizing the cloud to collaborate on creative projects, teams are tied together by talent, rather than geography, states Ceros CEO Simon Berg.

The second trend is eliminating code from the equation. Content marketing has been far too dependent on development resources. Code dependency reduces the momentum of a creative project down to the pace of a funeral procession. Ceros 5.10 further addresses these two trends and proves the cloud knows no limits when it comes to producing full bodied content, continues Berg.

Request a demo of the 5.10 release here.

About Ceros, Inc.

Ceros is a publishing platform used by leading marketing teams to create highly interactive brand experiences and marketing materials. Finished products are digital magazines, catalogs, lookbooks, and e-commerce experiences that are delivered via web, tablet and mobile. The Ceros platform allows for real-time collaboration between designers and requires no coding. Ceros is used by a number of leading brands including Moncler, Kering and other leading brands. Learn more at http://www.ceros.com.







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